Deepfake Prevention Basics

Learn to detect AI-generated fake videos and protect yourself from deepfake manipulation.

Understanding Deepfakes

Deepfakes are AI-generated synthetic media where a person's likeness is convincingly replaced. Technology is increasingly accessible, making detection critical for avoiding manipulation and fraud.

Types of Deepfakes

Face Swaps

Replacing one person's face with another in video. Used for impersonation, fake celebrity endorsements, and revenge porn.

Lip Sync Manipulation

Making someone appear to say words they never said. Used for fake political statements and defamation.

Voice Synthesis

Cloning voice to match manipulated video. Creates fully convincing fake statements.

Full Body Puppetry

Controlling entire body movements. Used for creating fake videos from scratch.

Malicious Uses

  • Financial fraud - CEO asking employees to wire money
  • Political manipulation - fake speeches or statements
  • Reputation damage - creating compromising fake videos
  • Blackmail and extortion using fabricated content
  • Fake celebrity endorsements for scams
  • Revenge porn and non-consensual intimate images
  • Evidence fabrication for legal disputes

Detecting Deepfakes

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Unnatural Blinking

Too frequent, infrequent, or irregular blinking patterns. Real people blink naturally every 2-10 seconds.

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Face-Hair Boundary

Blurry or inconsistent edges where face meets hair. Color bleeding or warping at boundaries.

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Lighting Inconsistencies

Face lighting doesn't match scene lighting. Shadows fall wrong. Reflections don't match.

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Lip Sync Issues

Mouth movements don't perfectly match words. Unnatural jaw motion. Teeth appearance changes.

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Skin Texture

Overly smooth, waxy appearance. Loss of fine details like pores, wrinkles. Unnatural skin tone.

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Background Artifacts

Warping or glitching in background. Objects appear/disappear. Background focus changes oddly.

Advanced Detection Techniques

Frame-by-Frame Analysis

Slow video to 0.25x speed. Watch for micro-glitches, inconsistencies that flash briefly.

Audio-Video Sync

Check if voice quality matches video quality. Professional video with poor audio suspicious.

Metadata Examination

Check file properties for creation date, editing software. Missing metadata red flag.

Context Verification

Does setting, clothing, context make sense? Check against known timeline of person.

Protection Strategies

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Limit High-Quality Images/Videos

More training data makes better deepfakes. Reduce publicly available clear facial images.

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Watermark Personal Content

Add visible watermarks to photos/videos. Makes unauthorized use more detectable.

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Establish Verification Methods

Code words, security questions, callback procedures for video requests.

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Control Image Rights

Copyright your photos. Pursue takedowns of unauthorized use. Document original sources.

If You're Targeted by Deepfakes

1

Document Everything

Screenshot, save copies, record URLs. Evidence needed for legal action and takedowns.

2

Report to Platform

Most platforms prohibit deepfakes. Use reporting tools. Cite policies against manipulated media.

3

Public Statement

Denounce fake content publicly. Establish timeline proving it's false. Point to inconsistencies.

4

Legal Action

Consult attorney for defamation, copyright, or revenge porn laws. Many states have deepfake-specific laws.

5

Contact Authorities

FBI for federal crimes, local police for harassment, state attorney general for violations of state laws.

Deepfake Detection Tools

  • Microsoft Video Authenticator - analyzes media for manipulation
  • Deepware Scanner - free deepfake detection
  • Sensity - monitors internet for deepfakes of public figures
  • Intel FakeCatcher - real-time deepfake detector
  • WeVerify plugin - browser extension for media verification

Critical Thinking

  • Question extraordinary claims or out-of-character statements
  • Verify through multiple independent sources
  • Check if original source is reputable
  • Look for corroborating evidence from different angles/times
  • Consider if timing seems suspicious or convenient
  • Ask who benefits from this content being spread